Experience
2025 — Present
Senior Frontend Engineer • Wotch Health
Building healthcare interfaces that make complex clinical workflows feel simple and trustworthy for the people who depend on them — balancing design consistency, performance, and accessibility. Partnering closely with product and design, and using Claude Code to move faster from design to production.
2023 — 2025
Frontend Engineer - Video Platform & Product Experience • Minute Media
Shaped the viewing experience across Minute Media's video products, designing a consistent UI system so every surface felt considered and cohesive to viewers. Led performance work end-to-end and partnered closely with product and design, using Cursor AI to move faster from design to implementation.
2020 — 2023
Frontend Engineer - Interaction Systems & Motion Design • Namogoo
Championed the organization's motion design system end-to-end — authoring implementation guidelines, building reusable interaction patterns, and leading cross-functional workshops that aligned designers and engineers on best practices. Partnered closely with product teams, translating complex interaction design into polished, production-ready interfaces.
2018 — 2020
Lecturer - Interaction Design & Product Animation • ORT Colleges
Taught interaction design and animation principles to design students, guiding end-to-end projects from concept to execution. Mentored students in bridging design thinking and technical execution, and in building interactive digital product experiences.
Projects
Goals System
A personal goal-tracking system built on research into goal-setting theory and behavior change — including the WOOP framework — translated into a calm, intuitive product that turns big life ambitions into trackable weekly action. Designed and built solo end-to-end, from information architecture to a fully functional experience. I use it every day 😎
Thoughts Challenger
An AI-powered self-reflection tool grounded in cognitive-behavioral techniques — using an LLM to spot cognitive distortions in a user's own words and guide them toward a healthier reframe. Designed around reducing cognitive load in a hard moment: progressive disclosure, clear hierarchy, and a calm, approachable interface.
Their Names 7/10
Volunteered to design and build a digital memorial experience honoring the victims of the October 7 terrorist attack in Israel. Created an accessible, respectful interface that helps visitors discover and remember each individual through thoughtful interaction design, careful visual hierarchy, and a calm, unobtrusive user experience.
Personal Portfolio
The site you're looking at right now — designed, planned, and built by me as an ongoing practice space for exploring how product thinking, motion, and craft come together, from an interactive physics-driven hero to a content-first architecture. Used Claude Code to help finish and polish the implementation, as part of a real, everyday design-to-code workflow.
About
I’m a Design Engineer with 10+ years of experience across frontend engineering, interaction design, motion design, and digital product development — sitting at the intersection of design craft and technical execution, building interfaces that are polished, fast, and easy to use.
I have a strong background in design systems, connecting product design with real, production-ready code. I’m curious about how people think and behave, and I use that understanding to build interfaces that are both crafted and effective — increasingly with the help of AI tools that let designers and engineers work closer together.
Front-End Engineer, Codecademy.
B.Des Visual Communication, Bezalel Academy of Arts and Design, Jerusalem.
Associate’s degree, Education, The Hebrew University of Jerusalem.