Experience
2025 — Present
Senior Design Engineer • Wotch Health
Built a tested design system AI coding agents generate from: design tokens, typed component APIs, Storybook docs, and visual regression tests, plus the rules and context files that steer Claude Code to our components. Owned product analytics end-to-end: set up PostHog event tracking with sensitive data stripped before sending, built funnels, and ran a workshop teaching the product team to answer their own questions with custom reports. Led responsiveness and multi-language support (i18n with Locize) across both product surfaces, from mobile to desktop.
2023 — 2025
Frontend Engineer • Minute Media
Designed and shipped player UI variants at scale (button styles, placement, layout) as A/B/C/D experiments on a high-traffic video product. Analyzed engagement and revenue event data daily to compare variants, rolled out the winners, and removed the ones that didn't move the numbers. Co-designed and implemented the video player redesign with the design team, from Figma to production, tested continuously across desktop and mobile devices. Cut player bundle size and startup time: set up measurement first, then code splitting, lazy loading, and deferred non-critical scripts.
2020 — 2023
Interaction Designer • Namogoo
Designed responsive, animated smart-coupon experiences for e-commerce storefronts, plus user-journey analytics products and the merchant dashboard, from user flows in Figma to shipped Vue code. Built the company's motion design system, adopted across multiple product teams: shared easing and duration tokens, GSAP and Lottie patterns, and design–engineering handoff workshops. Hired as an interaction designer, ended up shipping my own designs: when engineering couldn't build the interaction layer, I moved into the codebase and shipped to production in Vue and TypeScript.
2018 — 2020
Lecturer - Interaction Design & Product Animation • ORT Colleges
Taught interaction design and animation principles to design students, guiding end-to-end projects from concept to execution. Mentored students in bridging design thinking and technical execution, and in building interactive digital product experiences.
Projects
Goals System
A mobile-first goal-tracking app built on research into goal-setting theory and behavior change — including the WOOP framework — that turns big life ambitions into trackable weekly action. Designed and built solo end-to-end, from information architecture to a fully functional experience. I tested it with real users, then shortened the core flow and redesigned the mobile interactions based on what I saw. I use it every day 😎
Thoughts Challenger
An AI-powered self-reflection tool grounded in cognitive-behavioral techniques — using an LLM to spot cognitive distortions in a user's own words and guide them toward a healthier reframe. Designed around reducing cognitive load in a hard moment: progressive disclosure, clear hierarchy, and a calm, approachable interface.
Their Names 7/10
Volunteered to design and build a digital memorial experience honoring the victims of the October 7 terrorist attack in Israel. Created an accessible, respectful interface that helps visitors discover and remember each individual through thoughtful interaction design, careful visual hierarchy, and a calm, unobtrusive user experience.
Personal Portfolio
The site you're looking at right now — designed, planned, and built by me as an ongoing practice space for exploring how product thinking, motion, and craft come together, from an interactive physics-driven hero to a content-first architecture. Used Claude Code to help finish and polish the implementation, as part of a real, everyday design-to-code workflow.
About Me
I’m a Design Engineer with a B.Des from Bezalel and 10+ years across interaction design, motion, and frontend engineering. I design in Figma and ship in React and TypeScript: e-commerce experiences, data-driven product experiments, and design systems that AI coding agents build from. I own the full loop, from research and prototyping to production code and measuring what users actually do.
B.Des Visual Communication, Bezalel Academy of Arts and Design, Jerusalem.
Associate Degree in Education, Hebrew University of Jerusalem.
Front End Engineer Certification, Codecademy.