Experience
2025 — Present
Senior Frontend Engineer • Wotch Health
Building the frontend for clinical workflows where complexity has to stay legible and trustworthy. Own component architecture and the shared UI layer, with accessibility and performance as standing constraints. Partnering closely with product and design, with Claude Code at the core of how we build day to day.
2023 — 2025
Frontend Engineer - Video Platform & Product Experience • Minute Media
Redesigned and rebuilt Minute Media's video player alongside the design team, then extended the work into shared, documented components. Led performance work on the player end-to-end, from measurement to shipped improvements. Introduced Cursor AI into the team's workflow.
2020 — 2023
Frontend Engineer - Interaction Systems & Motion Design • Namogoo
Built the organization's motion design system end-to-end: authored implementation guidelines, shipped reusable interaction patterns in GSAP and Lottie, and ran cross-functional workshops aligning designers and engineers on handoff standards. Translated interaction specs into production interfaces in Vue and TypeScript.
2018 — 2020
Lecturer - Interaction Design & Product Animation • ORT Colleges
Taught interaction design and animation principles to design students, guiding end-to-end projects from concept to execution. Mentored students in bridging design thinking and technical execution, and in building interactive digital product experiences.
Projects
Goals System
A personal goal-tracking system built on research into goal-setting theory and behavior change — including the WOOP framework — translated into a calm, intuitive product that turns big life ambitions into trackable weekly action. Designed and built solo end-to-end, from information architecture to a fully functional experience. I use it every day 😎
Thoughts Challenger
An AI-powered self-reflection tool grounded in cognitive-behavioral techniques — using an LLM to spot cognitive distortions in a user's own words and guide them toward a healthier reframe. Designed around reducing cognitive load in a hard moment: progressive disclosure, clear hierarchy, and a calm, approachable interface.
Their Names 7/10
Volunteered to design and build a digital memorial experience honoring the victims of the October 7 terrorist attack in Israel. Created an accessible, respectful interface that helps visitors discover and remember each individual through thoughtful interaction design, careful visual hierarchy, and a calm, unobtrusive user experience.
Personal Portfolio
The site you're looking at right now — designed, planned, and built by me as an ongoing practice space for exploring how product thinking, motion, and craft come together, from an interactive physics-driven hero to a content-first architecture. Used Claude Code to help finish and polish the implementation, as part of a real, everyday design-to-code workflow.
About Me
I’m a Design Engineer with a design education and 10 years across design and engineering — 6 as a frontend engineer building production interfaces in React and TypeScript. I’ve led component architecture and performance work across video and healthcare products, and design systems are where I go deep. My background spans interaction design, motion design, and digital product development, with a B.Des in Visual Communication from Bezalel. I’ve built and shipped products solo, end-to-end: grounding them in research, designing the interface, and writing the full stack.
B.Des Visual Communication, Bezalel Academy of Arts and Design, Jerusalem.
Front-End Engineer, Codecademy.
Associate’s degree, Education, The Hebrew University of Jerusalem.